Building successful products that scale is not just about tech
Throughout products that we built, we found there are common strategic areas to address for the product to have a chance of succeeding. We developed a thorough methodology and frameworks to help our clients succeed their product launches and scale-ups
Before launching your product or trying to scale it, you need to lay out the strategy that will lead you to your goals. Theodo, helps you do exactly that in a 2-6 week intervention. Here are some of the main things that we’ll do.
We start by defining the business objective of the product. It is cru
When you’re running a business that is heavily reliant on technology, you need to constantly keep an eye on a set of indicators that have a significant impact on your business (performance, security, code quality, bugs and errors). Theodo expert architects and engineers can help you do that.
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Our teams can help you optimize your ranking on search engines by working with you on all aspects (SEO, best practices, performance, portability) to rise your web site to the top of its category.
The intervention is split in 2 phases:
(i) Phase 1 : Assessment (1 to 2 days). We take a deep look
- The bank aims at becoming the number 1 retail player in Morocco
- Consumer study have shown that the opacity of the mortgage process and its complexity to be the first obstacles to contracting a Mortgage loan from the bank
- As mortgage is the primary source of income, bank prioritized digitizing the mortgage loan journey and building an online platform for that purpose
Bank wants to launch a killer product that will trigger an ambitious revenue growth through equipping existing customers with mortgage loans but also acquire new customers
3 sub-objectives were set in order to achieve the overarching goal :
- Define clear strategy for the product (who are the customers, mapping local and international competition, killer features, etc.)
- Design and test quickly in order to disrupt the market
- Implement Web & mobile platform in record time
We put together a dedicated multi-disciplinary team to help the bank succeed its product launch.
- We defined the product’s business plan over the coming 18 months
- We identified and prototyped the distinctive features of the product based on focus groups, benchmarks and interviews
- We defined the product’s vision and 18-month roadmap
- Remarkable time savings as subscription journey compressed to <15min full online (vs. up to 6 visits to physical branch)
- User can follow in real-time the progress of his demand throughout the bank departments and services
- Automation of back-office processing
- Smart presentation of product offers according to customer’s needs
- KPIs dashboard and history
- Funnel tracking to identify upsell opportunities
